HOOD Sailmakers

HOOD Sailmakers

Identity, Advertising, Signage

KCC redefined Hood’s corporate identity by modernizing and solidifying artwork, colorways, and fonts for this classic sailmaker under new management. Together we pinpointed a new target audience and developed a meaningful strategy for advertisements and signage based on the concept of long-term trust, reliability, and classic yet innovative construction.

Identity System

Advertising and Signage


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