Since 2007, KCC’s focus with CMS has been to instill lasting brand recognition for this family-owned marine business of over 40 years. We solidified branding through the development of an identity system, creating guidelines for logos, Pantone colors and fonts, and generated templates for ads and signage. Over the years the brand has evolved, and we continue to freshen the look with slightly updated colorways and logo adjustments, while maintaining overall consistency.

For this client, KCC administers complete marketing management.