Whether developing a new brand or refreshing an established identity, KCC takes a collaborative approach to creating cohesive, recognizable visual systems. Through thoughtful use of typography, color, and graphic elements, these systems establish consistency across print, digital, signage, and marketing communications.

A Board Member of this start-up non-profit, Katie was an active member of the marketing and development committee. As the organization grew, the need arose for solid branding guidelines. In collaboration with Worldways Social Media, Katie spearheaded a re-brand project for the organization to ensure consistency throughout all communication platforms, and increase office efficiency for the small staff. We created a solid identity system that also included templates for ads and mailers and a functional and easily edited web site.

KCC redefined Hood’s corporate identity by modernizing and solidifying artwork, colorways, and fonts for this classic sailmaker under new management. Together we pinpointed a new target audience and developed a meaningful strategy for advertisements and signage based on the concept of long-term trust, reliability, and classic yet innovative construction.