KCC knows the value of integrating education and fun for children, KCC can create Marketing collateral to support and inspire.
Race Village Passport
Working with the education and marketing committees for the event, Katie designed a “Race Village Passport” that was distributed to the many children who visited the Village to discover more about this magnificent event. The piece was threefold; it was an interactive and educational piece for visiting children, it served as a take-home momento from the event, and also reinforced sponsor recognition. KCC’s goal was to create a dynamic and interesting piece while staying within several different sponsors’ guidelines. We integrated noted environmental quotes, relevant to content, to re-inforce the Exploration Zone’s goal to foster environmental responsibility. CONTACT KCC for more information on 2015 Passport.
U.S. Sailing is Fun
KCC was a part of a team of graphic designers for both the 2015 and 2018 Newport stopover of the Volvo Ocean Race. In 2015 KCC designed the Volunteer Handbook, a guide to help regulate and inform the many volunteers who support the event. The goal with this piece was to create a platform where information could be accessed quickly and easily.
KCC also spearheaded a new marketing platform for this global event focused towards children, called the Race Village Passport which can be found in the Kid’s Corner here.