Brand Identity Systems

Whether creating a new brand or collaborating to refresh an existing brand, KCC’s works with you to create a visual identity that will identify your brand. We solidify branding through the development of an identity system, creating guidelines for logos, Pantone colors and fonts, and generated templates for ads, signage, print and web.

Willa's Sweet Shack

Katie worked with colleague Terri Connors to develop a brand for her candy store located in downtown Newport. Together they blended colors to develop a color palate from which Katie created an identity system, and also inspired the decor of the shop. They collaborated with a local artist to create a 3D version of the logo for store signage and with FAB Newport and IYRS students who fabricated functional design elements for the store. Katie designed window decals and flags to tie the outside image together.

Jamestown Art Center

Brand Identity

A Board Member of this start-up non-profit, Katie was an active member of the marketing and development committee. As the organization grew, the need arose for solid branding guidelines. In collaboration with Worldways Social Media, Katie spearheaded a re-brand project for the organization to ensure consistency throughout all communication platforms, and increase office efficiency for the small staff. We created a solid identity system that also included templates for ads and mailers and a functional and easily edited web site.

HOOD Sailmakers

Brand Identity

KCC redefined Hood’s corporate identity by modernizing and solidifying artwork, colorways, and fonts for this classic sailmaker under new management. Together we pinpointed a new target audience and developed a meaningful strategy for advertisements and signage based on the concept of long-term trust, reliability, and classic yet innovative construction.


Let’s get started on your next project. Contact KCC


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