Whether creating a new brand or collaborating to refresh an existing brand, KCC’s works with you to create a visual identity that will identify your brand. We solidify branding through the development of an identity system, creating guidelines for logos, Pantone colors and fonts, and generated templates for ads, signage, print and web.
A Board Member of this start-up non-profit, Katie was an active member of the marketing and development committee. As the organization grew, the need arose for solid branding guidelines. In collaboration with Worldways Social Media, Katie spearheaded a re-brand project for the organization to ensure consistency throughout all communication platforms, and increase office efficiency for the small staff. We created a solid identity system that also included templates for ads and mailers and a functional and easily edited web site.
KCC redefined Hood’s corporate identity by modernizing and solidifying artwork, colorways, and fonts for this classic sailmaker under new management. Together we pinpointed a new target audience and developed a meaningful strategy for advertisements and signage based on the concept of long-term trust, reliability, and classic yet innovative construction.