Bridge to Fitness
KCC refreshed a tired ad campaign in attempt to attract a younger target market. We developed the hashtag/tagline concept and reconceptualized fonts, imagery and layout, then we created a series of ads to be interchanged seasonally, per promotion, and in-line with budget. We maintained brand consistency by incorporating the company’s existing logo throughout.
Conanicut Marine Services
KCC’s focus was to instill lasting brand recognition for this multi-faceted business, encompassing a boat yard, waterfront marina, chandlery, and ferry service.
KCC redefined Hood’s corporate identity by modernizing and solidifying artwork, colorways, and fonts for this classic sailmaker under new management. Together we pinpointed a new target audience and developed a meaningful strategy for advertisements and signage based on the concept of long-term trust, reliability, and classic yet innovative construction.