Volvo Ocean Race Collateral
KCC created two pieces of print collateral for the 2015 Volvo Ocean Race Newport Stopover.
Working with the education and marketing committees for the event, Katie designed a “Race Village Passport” that was distributed to the many children who visited the Village to discover more about this magnificent event. The piece was threefold; it was an interactive and educational piece for visiting children, it served as a take-home momento from the event, and also reinforced sponsor recognition. KCC’s goal was to create a dynamic and interesting piece while staying within several different sponsors’ guidelines. We integrated noted environmental quotes, relevant to content, to re-inforce the Exploration Zone’s goal to foster environmental responsibility.
KCC also designed the Volunteer Handbook, a guide to help regulate and inform the many volunteers who support the event. The goal with this piece was to create a platform where information could be accessed quickly and easily.